Case Study

The First AI-Powered Dog Marketplace for Canada

We partnered with Alpha Canine Canada to launch Pawsure — the first AI-powered dog marketplace in Canada. The platform connects buyers, breeders, and service providers with AI-driven matchmaking, secure payments, and verified onboarding.

$8B+

Canadian pet industry opportunity

100%

custom-built marketplace

Location

40%

Toronto, Canada

January 2024 – August 2025

Industry

Pet Marketplace & Services

Services Used:

“Collaborating with team Code District was a great experience. They brought deep technical expertise and a problem-solving mindset to the development of our digital wallet platform. Their ability to integrate complex financial services while ensuring security and usability made a significant impact.”

AbdulRahman Rashid

Head Of IT, STCPay Bahrain

The Challenge

The Canadian dog industry lacked a centralized, trusted platform where buyers could find verified breeders and service providers. Key challenges included:

Fragmented ecosystem: breeders, trainers, and service providers scattered across unverified channels.
Buyers faced low trust: no visibility into dog health, breed authenticity, or breeder credibility.
No secure payouts for breeders or service providers.
Limited innovation in existing platforms, making it hard to differentiate and scale.

The Solution

We built a cloud-based renewable energy software platform that integrates portals, mobile applications, and analytics into one unified system.

Buyer & Seller Features

Verified buyer and seller onboarding Dog listings with breed details, media, and availability Service provider listings (trainers, groomers, sitters) with free and premium subscriptions Community features for buyer-seller engagement

AI-Powered Breed Matchmaking

Lifestyle-based buyer questionnaire tailored for Canadian conditions OpenAI-powered matching algorithm Compatibility scoring based on family, activity, grooming, and climate

Secure Financial Infrastructure

Stripe integration for pay-per-listing, subscriptions, and transaction fees Seller wallet with transaction history and available balance Stripe Connect integration for payouts Automated deductions for subscriptions and fees

Admin Panel

Full oversight of buyers, sellers, and service providers Financial insights with platform margin (3% of sales) Listing moderation (dogs, services, community) Analytics dashboard for growth tracking

Impact

Increased trust

Increased trust in the Canadian dog marketplace through verified sellers and AI matchmaking

New revenue streams

New revenue streams for Pawsure via subscriptions, pay-per-listing, and transaction margins

Investor readiness

Investor readiness, with a scalable, differentiated product in a growing $8B market

Market differentiation

Canada’s first AI-powered dog marketplace with integrated payments, community, and admin oversight

The Results

Delivered over 7 sprints, Pawsure is now a fully functional marketplace platform, tested and verified with all core features.

Verified marketplace ecosystem for Canada’s pet industry
Secure payouts and subscription management for breeders and service providers
AI-driven breed recommendations tailored to Canadian lifestyles
Transparent, community-driven buyer-seller interactions
Scalable backend with admin oversight and analytics.

Frontend: React Native, React.js
Backend: FastAPI, PostgreSQL
Payments: Stripe, Stripe Connect
AI/ML: OpenAI GPT, embeddings for breed matching
Infrastructure: AWS, Docker
Analytics: Google Analytics, Firebase, GTM

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Sales and general inquires

sales@thryvetech.com

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+92 335 1420268

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